Technology • Marketing • Communications

I’ve built my career by learning how the whole organization works.

I started in hands-on IT, solving the everyday problems that keep people from doing their jobs. Over time, my role grew into leading teams, shaping campaigns, guiding technology decisions, and helping executives turn complicated needs into workable plans.

Randy Roberts
Randy RobertsTechnology, Marketing & Communications Director
01 / How I work

Most of my work starts with a messy problem that does not belong to just one department.

Clarity

Clear the fog.

I ask questions until the real problem is visible. Then I help the people involved understand what matters, what can wait, and what needs to happen next.

Alignment

Get the right people moving.

My work often crosses departments, vendors, and leadership teams. I bring those perspectives together and make sure everyone knows the part they own.

Follow-through

Make the change stick.

A new system or campaign is not successful because it launched. It succeeds when people understand it, use it, and can carry it forward without constant rescue.

02 / Selected work

A few of the challenges I’ve helped lead.

Donor engagement

Bringing scattered tools together.

Donor records, email platforms, and online giving tools were spread across different systems. I led the move toward one connected CRM and helped the team turn an underused email list into a consistent channel for donor communication.

Organizational change

Helping a new identity become real.

I’ve helped guide a major organizational rebrand across the name, visual identity, messaging, websites, email domains, social channels, signage, and the countless small decisions that make a new brand feel coherent.

Global platforms

Connecting teams around the world.

I’ve worked with external developers and international stakeholders to create and modernize platforms that help distributed teams connect, share resources, measure impact, and train people across a large global network.

IT operations

Making the everyday technology dependable.

I started with the practical problems: unreliable Wi-Fi, aging equipment, inconsistent phone systems, security gaps, and avoidable downtime. I helped replace those weak points with dependable infrastructure and clearer vendor relationships.

03 / Career path

I worked my way from keeping the systems running to helping set organizational direction.

2020—Present

Technology, Marketing & Communications Director

Global Teen Challenge formerly Teen Challenge of Florida

I report to the CEO and lead the people and work behind how the organization communicates, engages supporters, manages donor relationships, produces content, and uses technology. My responsibilities span marketing, advancement, CRM, IT, content, and events, so much of my job is turning a broad organizational need into something a team can actually execute.

2013—2020

IT Systems Administrator

Teen Challenge of Florida Regional Office

I began as the person responsible for the technology in a regional office and became a resource for staff across a broader network. I managed servers, networking, security, telecommunications, vendors, and day-to-day support. That work taught me how to diagnose a problem, explain technical decisions clearly, and build systems for people with very different levels of technical experience.

2025—Present

Founder & Digital Strategy Consultant

76HouseMarketing

Through 76HouseMarketing, I work directly with entrepreneurs and growing businesses that need a stronger digital presence without a bloated agency process. I build websites, improve search visibility, develop content, and help clients communicate what makes them worth choosing.

04 / Where I’m most useful

I’m comfortable moving between the boardroom, the campaign room, and the server room.

Team leadershipExecutive problem-solvingOrganizational changeDonor communicationCampaign planningBrand & messagingContent directionSocial & emailWebsites & SEOCRM & dataSoftware implementationIT operationsInfrastructure & securityVendor managementLive event production

I’m naturally curious, comfortable asking questions, and rarely satisfied with “that’s how we’ve always done it.” I like learning how an organization really works, finding the friction people have learned to tolerate, and helping build a better way forward.

Let’s connect

If this sounds like the kind of work you need help leading, I’d be glad to talk.